Replay: Getting Ready For Retail Masterclass

Written By Courtney Ismain

Watch back the Getting Ready For Retail masterclass, originally held on 26 June 2024.

Masterclass description

As a small business, getting your products into stores is a huge milestone for your brand awareness and growth. From local stockists to large chains, retail can see your sales multiply, while steady wholesale custom can make your business more secure.

But before contacting potential stockists, there are plenty of factors to consider, including how to know if you’re operationally prepared for the order quantities, and is your branding suitable for the shelves?

Matt Hopkins, founder of IND!E POPUP (formerly The Great Brand Exchange), will answer your questions. In this masterclass, Matt will show you:

  • How to know if entering retail is right for your stage of business

  • How to build a distribution strategy

  • How to navigate stockist relationships and understanding expectations

  • Branding for retail

Courtney Ismain
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