Replay: Getting Ready For Retail Masterclass
Watch back the Getting Ready For Retail masterclass, originally held on 26 June 2024.
Masterclass description
As a small business, getting your products into stores is a huge milestone for your brand awareness and growth. From local stockists to large chains, retail can see your sales multiply, while steady wholesale custom can make your business more secure.
But before contacting potential stockists, there are plenty of factors to consider, including how to know if you’re operationally prepared for the order quantities, and is your branding suitable for the shelves?
Matt Hopkins, founder of IND!E POPUP (formerly The Great Brand Exchange), will answer your questions. In this masterclass, Matt will show you:
How to know if entering retail is right for your stage of business
How to build a distribution strategy
How to navigate stockist relationships and understanding expectations
Branding for retail
About Matt Hopkins
Matt is an experienced business leader, skilled at identifying opportunities for growth, building commercial strategies, and steering sales and marketing initiatives.
A visionary entrepreneur and creative with a proven record in developing multiple business models. Matt has a background in licence branding, working with brands such as Jamie Oliver, Laura Ashley, The Great British Bake Off and chef Tom Kerridge.
Through his work in retail Matt recognised a shift in consumer trends and behaviour. Consumers were seeking locally made products which had a story to tell which led Matt to set up the The Great Brand Exchange (now IND!E POP) in 2014.
