Replay: The Power Of PR - Masterclass
Watch back the Power Of PR masterclass, originally held on October 30 2024.
Masterclass description
You hear that good PR can be a game-changer for business - but what does having a PR strategy really mean? And how can you steer publicity into growing your brand, instead of seeking coverage for the sake of it?
CEO of comms and marketing agency Coldr and founder of the UK Black Comms Network Kamiqua Lake will share her PR expertise in this masterclass. Expect to learn:
An introduction to PR as a brand awareness tool
How to take a holistic approach to your PR strategy with the PESO model
How to make influencer marketing work for you
About Kamiqua Lake
CEO of Coldr and founder of the UK Black Comms Network. Kamiqua is an award-winning marketing and PR leader who fuses creativity with strategic nous to deliver campaigns that matter. Featured in the PRWeek PowerBook 2024, Kam is recognised as an influential PR professional. She has worked agency-side and in-house across a myriad of sectors and disciplines from brand PR, FMCG and consumer health, to fashion, retail, corporate communications, travel and reputation management.
Having held leading positions in global agencies including Weber Shandwick and H&K Strategies, Kam has led integrated communications for national and multinational companies including J&J, Aldi, Hertz, Reckitt, Mondelez International and Coca Cola.
In 2020 Kam used the depth and breadth of her experience to establish Coldr, an award-winning, inclusive, marketing communications, social impact and purpose consultancy.
Kam is passionate about inclusion, building communities and inspiring the next generation, she is also a mentor and a qualified life coach. Frustrated by the lack of Black inclusion in the industry and keen to create a safe space for Black pros, Kam established the UK Black Comms Network, a 300-strong membership body that empowers PR and communications professionals to connect, network and thrive.
Keen to inspire the next generation, Kam is a founding member of the Industry Advisory Board for the London College of Communication, University of the Arts London.
