Replay: The Power Of PR - Masterclass

Written By Courtney Ismain

Watch back the Power Of PR masterclass, originally held on October 30 2024.

Masterclass description

You hear that good PR can be a game-changer for business - but what does having a PR strategy really mean? And how can you steer publicity into growing your brand, instead of seeking coverage for the sake of it?

CEO of comms and marketing agency Coldr and founder of the UK Black Comms Network Kamiqua Lake will share her PR expertise in this masterclass. Expect to learn:

  • An introduction to PR as a brand awareness tool

  • How to take a holistic approach to your PR strategy with the PESO model

  • How to make influencer marketing work for you

Courtney Ismain
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